![]() If you're sharing a thought leadership piece or personal story, it may perform better during the afternoon when people have more time to read and engage with longer content. If you're sharing a news article or industry report, for example, it may perform better during the morning when people are catching up on the news. ![]() It's important to experiment with different posting times and analyze your engagement metrics to determine what works best for you.Īnother factor to consider is the type of content you're posting. Of course, these are just general guidelines, and the best posting times for your specific audience may vary. This aligns with the times when people are taking a break from work and checking their social media accounts. Within those days, there are specific windows of time that tend to perform best.Īccording to research by HubSpot, the optimal times to post on LinkedIn are between 7 am-10 am and 12 pm-2 pm, with the lunch hour being a particularly good window for engagement. This makes sense, as professionals are most likely to be active on the platform during their workday. Studies have shown that the best times to post on LinkedIn are typically during the workweek, specifically Tuesday through Thursday. ![]() If you're primarily targeting professionals in the United States, for example, you'll want to post during Eastern Standard Time (EST) business hours. There is no one-size-fits-all answer to this question as the best time to post on LinkedIn can vary depending on your target audience and their time zone.įirst and foremost, it's important to consider your target audience and their time zone. When is the best time to post on LinkedIn? Here is the juicy answer you want to hear, you've been posting the wrong time all this while.
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